Role/Job Title: Assistant Relationship Manager-Liabilities

Business: Retail Banking

Function/ Department: Rural Banking

Place of work: PAN India Rural Locations

Job Purpose:

The role entails deepening relationships with Rural Banking accounts and ensuring best in-class service to the customers. The role bearer has a responsibility to support Relationship Manager in penetration of liabilities business in Rural markets through lead generations and account opening as per needs of customer . The role bearer is responsible for driving client acquisition, building household level customer relationships and capitalizing on lifetime value in each relationship to achieve larger organizational goals.

Roles & Responsibilities:

- Lead Area Mapping in the catchment and maintain accurate and timely daily activity / Sales reports

- Prepare Wish list of customers through cold calling and promotion activities to drive awareness about the bank and products across the catchment area

- Ensure completion of account opening formalities with strict adherence to KYC norms (Field verification Mandatory)

- Engage customers with multiple products at the time of account Opening (viz: Mobile banking / Net banking registration / RD- FD activation)

- Ensuring account activation and subsequently maintaining the health of account

- Ensure superior customer service to capture larger wallet share of population

- Spearhead resolution of customer queries and issues

- Assess and evaluate the client needs and generate new sources of revenue by leveraging cross sell opportunities as per their lifestyle, risk profiling and requirements

- Ensure compliance as per the bank requirements.

- Recommend process changes in order to improve service efficiency and quality across the branch network

- Provide support for implementation of livelihood advancement and community development initiatives.

Secondary Responsibilities:

- Recommend process changes in order to improve service efficiency and quality across the branch network

- Provide support for implementation of livelihood advancement and community development initiatives.

Key Success Metrics:

Customer Acquisition targets, Cross sell targets.