Role/ Job Title: Senior Product Marketing Manager

Function/ Department: Marketing

Job Purpose:

IDFC FIRST Bank is looking for a seasoned marketing professional to lead partnerships, brand collaborations, and integrated campaigns that strengthen the bank?s visibility and customer engagement. The role requires someone who thrives in fast-paced, high-accountability environments and can deliver standout work across digital, on-ground, and content-driven platforms.

Roles & Responsibilities:

• Conceptualize innovative ideas and drive evaluation, negotiation, and execution of sponsorships, leagues, and event partnerships building affinity for the cohort.
• Build 360? marketing campaigns including digital, social, influencer, and on-ground activations.
• Develop branded IPs, content solutions, and experiential engagements tailored to business goals.
• Manage partner relationships, ensure delivery of all rights, and monitor performance and ROI.
• Identify new marketing opportunities that support retail, wealth, and corporate banking segments.
• Collaborate with agencies and internal teams to ensure high-quality, on-time execution.

Education Qualification: 

Graduation: Degree in Marketing, Business Administration, or related field

Post-graduation: MBA

• Experience: 5 to 10 years of relevant experience.